Client:
Hoover
Project:
HF9 "Anti-Twist" Campaign
Agency: Bonsaininja
Services:
Sound Design (SFX), Foley, Mix & Master
The Audio Concept:
For the launch of the HF9 cordless stick vacuum, the focus was on auditory clarity and satisfaction. We delivered a hyper-realistic Foley and SFX package designed to accentuate the product's efficiency and ease of use. From the satisfying "click" of the Anti-Twist mechanism to the subtle, clean hum of the motor, every sound was mixed to convey precision engineering and domestic harmony, cutting through the visual noise to deliver a polished, premium user experience.