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HAIER
AWE 2024 - SMART HOME ECOSYSTEM
Client: Haier
Project: AWE 2024 Global Campaign
Agency: Bonsaininja
Services: Original Score, Sound Design, UI Audio Branding, Mix & Master
The Audio Concept:For the AWE 2024 showcase, we engineered a sophisticated, high-tech soundscape to illustrate Haier’s vision of the modern smart home. The audio design focuses on "seamless connectivity," utilizing elegant digital chimes and fluid transitions that mirror the effortless control of the brand's ecosystem. By blending minimalist electronic textures with a premium, airy atmosphere, the score enhances the visual narrative of luxury living, turning domestic automation into a refined, sensory-driven experience.
Project: AWE 2024 Global Campaign
Agency: Bonsaininja
Services: Original Score, Sound Design, UI Audio Branding, Mix & Master
The Audio Concept:For the AWE 2024 showcase, we engineered a sophisticated, high-tech soundscape to illustrate Haier’s vision of the modern smart home. The audio design focuses on "seamless connectivity," utilizing elegant digital chimes and fluid transitions that mirror the effortless control of the brand's ecosystem. By blending minimalist electronic textures with a premium, airy atmosphere, the score enhances the visual narrative of luxury living, turning domestic automation into a refined, sensory-driven experience.