GIORGIO ARMANI


La Prima




Client: Giorgio Armani
Project:
"La Prima" Bag Campaign
Services: Original Score, Sound Design, Mix & Master

The Audio Concept: A contemporary sonic approach to match the bag's geometric purity. We developed a strictly minimal, modern electronic score driven by precise rhythmic patterns and clean digital textures. The sound design strips away the unnecessary, focusing on sharp transients and essentialism to reflect the brand's evolution into a modern, future-facing aesthetic.