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ARPER
CATIFA - REDEFINING BEAUTY
Client: Arper
Project: Salone del Mobile - Brand Campaign
Agency: Bonsaininja
Services: Original Score, Foley, Sound Design, Mix & Master
The Audio Concept: To complement Arper’s vision of "essential beauty," we developed a minimalist, sophisticated soundscape that prioritizes organic textures and negative space. The score is designed to feel "natural rather than perfect," utilizing soft acoustic resonances and subtle ambient layers that reflect the brand's commitment to sustainability and care. By avoiding digital excess, the audio experience mirrors the chair’s design philosophy: a pursuit of meaning through simplicity, creating a serene atmosphere that resonates with a more responsible future.
Project: Salone del Mobile - Brand Campaign
Agency: Bonsaininja
Services: Original Score, Foley, Sound Design, Mix & Master
The Audio Concept: To complement Arper’s vision of "essential beauty," we developed a minimalist, sophisticated soundscape that prioritizes organic textures and negative space. The score is designed to feel "natural rather than perfect," utilizing soft acoustic resonances and subtle ambient layers that reflect the brand's commitment to sustainability and care. By avoiding digital excess, the audio experience mirrors the chair’s design philosophy: a pursuit of meaning through simplicity, creating a serene atmosphere that resonates with a more responsible future.